Designer Fine Jewelry

Alex Woo is a New York based jewelry designer, who first rose to prominence when a necklace from her Little Numbers collection was worn by Eva Longoria in 2005. Woo's father, Alexander Woo, was a bench jeweler, and he began teaching her the basics of jewelry making when she was five years old. He continued to serve as her mentor as she went on to study fine arts and jewelry design at Cornell University, The American University of Paris, and Parsons School of Design.


Narissa Large Necklace in 14k Gold
As seen on Jessica Szohr on Gossip Girl. The matte and shiny finish on this 14k Yellow Gold necklace are designed to emulate that same reflective light that you see on the surface of calm ocean water. Each pendant hangs on a 18" 14k Gold chain.
$1978


Vida Earrings in 14k Gold with Diamonds
As seen on Christina Applegate, Diane Sawyer, and on Lipstick Jungle, the 14k Gold Vida collection celebrates the spirit of life. As featured in Vanity Fair's Green Issue, 10% of the proceeds from each piece support the Natural Resources Defense Council's clean-air efforts.
$1798


Zahrah Ring in 14k Yellow Gold
As the perfect statement piece, this hand-sculpted 14 kt Yellow Gold ring has elegantly curved lines with small dimples that create the illusion of sparkling diamonds.
$648

The exposure Woo received after winning the National Women's Jewelry Association's design competition in 1998 led to the formation of her own company, Alex Woo Jewelry, in 2001. Currently, the company's line consists of rings, charms, cuffs, pendants, and necklaces. Alex Woo's other celebrity customers have included Kelly Ripa, Miley Cyrus, and Jennifer Lopez. In 2006, Woo was named a Rising Star by the Jeweler's Circular Keystone Show Design Center.