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Another Jewelry Website Goes Video

Filed in archive Jewelry News by tammy on December 23, 2005

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I've seen a few jewelry vendors adding video to their websites lately. The last time I reported on this, the videos were aimed at giving you a better look at specific pieces of jewelry. The most recent company to start incorporating video, Ross Simons, has taken this a step further. While you get a good look at a few of their jewelry pieces, they have the addition of a celebrity spokesperson, actress Lauren Koslow of NBC's " days of our liveslinks."

Right now, there are only 2 videos available on the site (at least that I could find). You do get a pretty good look at the jewelry pieces featured (a gold necklace, cuff bracelet, hoop earrings, and a ring), and though I found it to be a little of a " hard sell" on the part of Koslow, I would describe the videos as more like infomercials than commercials.







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