Super model Christy Turlington Burns has joined the fashion world in a different capacity, or at least an altered one, as she hooks up with jewelry designer Robert Coin to help spread the word about his jewelry and also help out YouthAIDS. Here are the details from a Robert Coin press release I received:

Turlington Burns, who has graced the covers of over 1,000 top fashion magazines, from Vogue to Time Magazine, has not only been a pioneer in the world of fashion as one of the most highly sought after models, but also in the world of activism. Turlington Burns is involved in various charitable organizations, most notably as a spokesperson for (PRODUCT) RED and an ambassador for CARE.

Roberto Coin organized this campaign for an important cause. Five percent of net proceeds of the jewelry pieces featured in the advertising campaign will be donated to YouthAIDS®. "Having recently traveled to Africa for (RED) where I visited with young mothers and children living with HIV/AIDS, this campaign is particularly meaningful for me. I have always tried to collaborate with brands who are effecting change on a larger scale and I believe that Roberto Coin and YouthAIDS are doing just that. I'm proud to support that," said Turlington Burns.

Roberto Coin has supported YouthAIDS® for the past three years in their global incentive of raising funds and spreading the message of HIV/AIDS awareness to the world's youth population. "YouthAIDS is proud to partner with a visionary such as Roberto Coin and fashion icon Christy Turlington. Roberto's sense of design extends well beyond jewelry to helping others, "says Kate Roberts, Founder, YouthAIDS.

Jewelry from the Barocco, Fantasia, Cento, Roi Soleil and Appassionata collections will all be included in the new campaign. "The campaign embodies all my thoughts, ideas and my endless energy and matches it with the most sophisticated, strong, charismatic, global ambassador of style - Christy Turlington Burns," says Roberto Coin, Chairman and Designer of the Company. "She represents happiness, which is the most important thing that life offers. I would like to share this campaign, created especially for the world to build awareness for YouthAIDS. Using the power of a cause marketing campaign, I was able to give a voice to my jewelry. I have always believed that giving is regenerative and empowering."

According to Peter Webster, President of Roberto Coin, "Christy was a natural choice for us. She has the look that fits the image of the Roberto Coin customer and what the Roberto Coin customer aspires to be. Working with Christy was such a wonderful opportunity because not only is she a mother, wife, and activist but she truly signifies the real woman. She is internationally recognized as one of the most iconic and identifiable faces in fashion, and I feel together we can make a real difference."

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