Color is still going strong in the jewelry world and that includes the buyers and sellers at the JA New York Summer Show according to National Jeweler:

Retailers shopping the show, which kicked off Sunday at Jacob K. Javits Convention Center in New York, say color-in particular colored gemstones but also yellow and rose gold-tops their list of must-have items for the holiday season.

"Color is in, there's no doubt about it. Color is extremely hot," said Mollie Bronstein, owner of Mollie B Distinctively Different Fine Jewelry in Harrisburg, Pa.

Diamonds also remain strong for the retailer and she says many of the looks she's buying into combine color with diamonds. Most importantly, she wants something that will set her store apart from the competition.

"We're looking for lines that will keep us unique," she said.

Color is also strong for Gary Berezowsky, owner of Garbo Jewelers in Skillman, N.J. He noted pink sapphires, tanzanite, citrine in white and yellow and pink and yellow gold on his buy list.

This is great to hear. I have never been that fond of white diamonds as compared to colored gemstones because, well, they are boring to me. I'd much rather have some jewelry with both sparkle and color. I hope to see more colored gold around too. Yellow is great, but why stop there when you can go for rose gold?