Jewelry designer Suz Andreasen asked herself that "what if" question on day: "What if there was a couture-level award available for jewelry designers?"

From that question came her goal - to create one. And goal has been realized with the Couture Jewelry Awards, which has an official call for entries already.

In a press release, the designer explains why she felt there was a need for an award such as this:

"I grew frustrated with the lack of fair jurying and also basic acknowledgment for exceptional work within the arena of traditional awards."

The concept is not a new one but somehow when Suz Andreasen gets her teeth into something the vision seems clear: Create an award, give a medal and a cash prize. Get museums to jury the piece. How hard can that be?

While most people would throw their hands in the air at the very idea taking on a project so huge, Suz doesn't flinch at the idea. To quarry her forces, Andreasen called everyone she knew and asked them to get involved.

I think this is a great idea. There are a lot of really talented jewelry designers out there who get little recognition. Obviously, Andreasen is ranked among some of the finest jewelry artists, as shown by a few of these example designs: