Known for jewelry, fabulous fine jewelry made of gemstones and gold, American jewelry designer David Yurman is soon to be known for something else - fragrances.

From David Yurman Signs Fragrance Deal:

American jeweler David Yurman and the Clarins Groupe, a cosmetics products maker, have signed an agreement for the creation and distribution of beauty and fragrance products. The new line will be called David Yurman.

David Yurman is an American brand of fine jewelry and luxury watch brand for men, women and children, noted for his gold and silver designs, diamonds, pearls, gemstones, and Swiss-crafted timepieces.

The first David Yurman beauty product will be a fragrance offered principally in the United States and Canada.

"This was a natural evolution and we are looking forward to a very successful collaboration," said Paul Blum, CEO of David Yurman. According to Jonathan Zrihen, group president & CEO of Clarins Groupe USA, "The distinct identity and strong brand values of David Yurman are the ideal platform for the launch of unique fragrances".