De Beers Secrets of the Rose Collection Jewelry
Filed in archive Fine Jewelry by Maggie MacLean on June 29, 2009
Gold and Diamond Jewelry
De Beers is diamonds. Whether it be in the creation of the De Beers Millennium Star or your very own diamond engagement ring, you have the reassurance of knowing that the same painstaking craftsmanship, love, and attention to detail is put into each and every piece. Cut for beauty and crafted by artisans, De Beers stunning diamond jewelry designs harness the timeless magic, sparkle, and joy that only diamonds can bring. De Beers jewelry is sold exclusively in De Beers stores around the world and at their website, DeBeers.com.

Untamed Wide Band Ring
18K rose gold band featuring a bezel set round brilliant diamond.
Ring Measures 12.5mm (.49 inches)
Color grade G+, clarity grade VS+.
Total carat weight 0.07.
$1800

Rose in Heart Pendant Rose Gold
18K rose gold featuring a bezel set round brilliant diamond. Can be worn on a cotton cord or a rose gold eternity chain sold separately. Pendant measures 21.1mm x 21.7mm (.83 x .85 inches).
Color grade G+, clarity grade VS+.
Total carat weight 0.03
$850

18K White Gold Wide Band Ring
18K white gold fully paved with 112 round brilliant diamonds.
Ring measures 12.5mm (.49 inches)
Color grade G+, clarity grade VS+.
Total carat weight 1.02.
$5600
De Beers Recent Timeline
2001: The De Beers Group entered into a joint retail venture with the French luxury goods company LVMH (Moet Hennessy Louis Vuitton) starting the independently managed diamond jewelry company, De Beers Diamond Jewellers Ltd.
2002: The flagship store in London, on Old Bond Street is opened.
2003: The first stores in Tokyo, Japan are opened.
2005: De Beers opens its doors on New York's 5th Avenue, as well as on Rodeo Drive in Beverly Hills. Neil Lane launches an exclusive jewelry collection that is sold only at De Beers retail stores.
2007: Stores in Las Vegas, Houston and Washington, DC are opened. A new website with e-commerce capability is launched. Stephen Webster launches the first men's collection for De Beers. The Talisman 8 Watch collection is also launched.
2008: De Beers opens 5 additional stores this year in the United States - Dallas, San Francisco, Costa Mesa, Naples and Bal Harbour.
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