Jewelry Council Heads for TV
Filed in archive Jewelry News by tammy on May 24, 2007
. Along with becoming part of the video age versus just the Internet wave, they are also going to start a sort of social networking program allowing viewer to participate .Here's the full scoop from a press release I just received:
At JCOC.TV (www.jcoc.tv) consumers will watch educational, entertaining insider videos about gems, jewelry and watches from experts in the industry around the world and have the ability to ask questions and learn from those same experts.
Companies and organizations in the gem, jewelry and watch trade will post educational and entertaining video for consumers to view and ask questions about at JCOC.TV (www.jcoc.tv).
[...] At JCOC.TV (www.jcoc.tv) members of the trade will also learn more about what consumers think about their product, where they will buy it and what they will pay for it through targeted market intelligence collection points.
Jewelry, gem and watch brands trying to reach targeted consumers will be provided customized advertising and content positioning opportunities at JCOC.TV (www.jcoc.tv).
This is just started, so you won't see but a few videos on the above URL, but I think this is pretty exciting for those of us in the jewelry world.
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