Think about it for a minute or two. Have you ever, at all, purchased a luxury item such as jewelry on-line? If you haven't yet, then more than likely you will eventually because more jewelry companies and other luxury good merchants are increasing their web presence.

Here is the trend according to IMediaConnection:

" The successful launch of Blue Nile last year appears to have paved the way for other retailers by proving that shopping for jewelry online can be safe, secure and reliable. Piggybacking on Blue Nile's online success, fine jewelers such as Zales and Kay have increased their presence on the internet. Zales.com experienced exceptional 163 percent growth over the past year, attracting 1.7 million unique visitors in November 2005, while Kay.com emerged with 79 percent growth to 644,000 unique visitors. Diamond.com and Ice.com, who sell exclusively online, also exhibited strong growth, at 223 percent and 86 percent respectively, while JewelryTelevision.com jumped 141 percent.

While the online jewelers have taken large strides in driving traffic to their sites, Coach.com remains the most popular site in the category with its selection of fine leather goods and accessories. Not to be outdone by the jewelers, Coach.com more than doubled its traffic in the past year to 2.7 million unique visitors in November. RedEnvelope.com, an online retailer of luxurious gifts and accessories, remains as one of the top players in the category with 1.5 million unique visitors."

For more stats, see their article: " The Score: Jewelry, Luxury Goods"