Jewelry designer Jodi Bloom named her jewelry business "So-Charmed," but her jewelry is more than just charming; it tells a story. In fact, that is how she envisions her approach to jewelry making, telling stories with her beads and baubles. From her bio on her web site she describes her work:

A compulsive collector, Jodi turned her obsessions toward beads and charms a few years ago and now boasts a collection large enough to buy Manhatten, at today's prices. The poor girl just can't help herself when it comes to shiny baubles (or shoes, or Cosmopolitans, or kittens, but those are other stories for other times). And, Jodi not only gets to spend her days and nights on the world's most delightful treasure hunt, she also has the truly lovely pleasure of designing and making every single piece of jewelry, as well as creating all of the details--from packaging to Web design--that make So Charmed hum along. The icing on this triple-layer coconut cake is the sweet-as-sugar friendships she is able to forge with her lovely, amazing, and super fun customers the world over.

Now sit back and enjoy her story jewelry. Pictured top is from her Punk collection:

sterling silver bracelet, findings & charms: black plastic 8-ball, vintage plastic RF charm, vintage martini shaker w/dice, sterling martini with apple-green CZ, big minty glass heart



Black enameled chain, brass findings and spinner charm


Dangling embellishment include black dice, cherry opaque red hearts, silver (pewter) handgun charms.