juicy Couture is a contemporary line of casual and somewhat dressy apparel and accessories based in Arleta, California. Gela Nash-Taylor and Pamela Skaist-Levy originally founded a company called Travis Jeans that specialized in maternity wear, especially comfortable jeans.


Juicy Couture 'Zoe' Glitter Watch
Tonal sequins thickly encrust the leather band of a shining square-faced watch with a printed message on its face. Gold-plated stainless steel/leather.
• Case dimensions: 36mm W x 24mm H.
• Band length: 175mm.
• Band width: 18mm.
• Buckle closure.
$150

Travis Jeans evolved into Juicy Couture, which started out as a relatively unknown brand of expensive T-shirts, later became a full line of women's apparel. The brand was originally popular on the West Coast of the United States especially California, where their fashion lines focused on comfortable women's sweat suits and sportswear.


Juicy Couture 'Jane' Patent Leather Band Watch
Thin patent leather band secures a delicate round-case watch.
• Patent leather/stainless steel/lacquer.
• Case diameter: 24mm.
• Band length: 175mm.
• Band width: 8mm.
• Jewelry clasp.
$150

Juicy Couture added collections for men and children in 2002, and has since added accessories, jewelry, handbags, and fragrances. In 2005, the company entered into a licensing agreement with Movado Group, Inc. to design, produce, and market some really snazzy Juicy Couture watches.


Juicy Couture Chain Bracelet Watch
Chunky open-link bracelet band supports a small, sophisticated watch face with Roman numerals.
• Face dimensions: 22mm W x 22mm H.
• Gold-plated stainless steel.
• Band length: 202mm.
• Band width: 16mm.
• Spring-ring closure.
$250

In 2003, Travis Jeans Inc, which owned all of Juicy's assets, was purchased by Liz Claiborne Inc for US $53 million, plus a percentage of future earnings. Nash-Taylor and Skaist-Levy remained co-CEOs. They have had Barbie dolls made in the likeness of Nash-Taylor and Skaist-Levy that were wearing miniature Juicy outfits and carrying Juicy logo shopping bags.

Juicy Couture is known for their terrycloth and velour tracksuits, as well as jewelry, handbags, and perfume that are also known for the celebrities who wear them. It is now considered a 288 million dollar company that increased by 52% in six months.

The line is sold in upscale department stores - Lord & Taylor, Neiman Marcus, Bloomingdale's, Nordstrom, and Saks Fifth Avenue - and specialty stores. Additional licensing agreements were made for footwear, sunglasses, swimwear, baby products and a designer version of a Sidekick II for T-Mobile.