It's no big surprise I'm sure to hear that men are the primarily gift-givers for today - Valentine's Day!

And, by the way, Happy Valentine's Day!

I have to admit that I'm going to run out and buy a card for my sweetie soon, maybe some chocolate too, but I have been remiss about planning ahead for this. He has been out of town and expect back this afternoon, so I have some breathing room!

But, what else do you get a guy on this holiday? Here's a little more about this man vs. woman holiday from Men more likely to gift on Valentine's Day:

A new study from market research company TNS North America says that among those celebrating Valentine's Day this year, men are more likely to give a gift than women (81 percent versus 68 percent).

The study also shows that the gift of choice is rather more ephemeral than jewelry: 36 percent of men plan to take their Valentine out to dinner.

Among the study's additional findings: The majority of those planning to give a Valentine's Day gift this year plan to spend under $50, and 30 percent of Americans plan to celebrate on a day other than Feb. 14. And a bit of good news for brick-and-mortar retailers: The study also finds that a large majority of those planning to give a gift are purchasing in-store (85 percent) versus online (4 percent).

I wonder if the low web sales have to do with people like me who are unprepared!