I filed this blog post under Men's Jewelry, but from what I've been hearing women are also getting into NASCAR these days. I say "women" as in not me of course. I see it sort on the same wave length as golf or watching paint dry.

But, jewelers out there are seeing as a way to break into some trendy jewelry especially for guys such as this stainless steel bracelet.

Modern Jeweler has a breif report on this new jewelry collection for car enthusiats:

Frederick Goldman, New York, is launching a new collection of men's and women's NASCAR jewelry featuring some of the top racers on the circuit.

Top drivers' numbers are featured in the designs, including dale earnhardt jr., Dale Earnhardt, Jimmie Johnson, Jeff Gordon, Tony Stewart, Kasy Kahne, J.J. Yeley, and Denny Hamlin.

NASCAR, the nation's premiere stock car racing league, is a $2 billion per year industry. Live attendance at NASCAR Winston Cup races was more than 5 million last year. And in the past five years, sales of NASCAR tie-in merchandise have grown from $60 million to $600 million.

As you might expect from an auto-racing line, Goldman's new collections are in stainless steel with black finishes or 14k gold accents. Some styles feature a checkered flag motif. The collection includes bracelets, rings, dog tags, key chains, and money clips. NASCAR jewelry will be available this fall, supported by in-store collateral materials, including packaging, certificates of authenticity, and product displays.