A lot of on-line shops these days are using technology to allow their customers to have more of an interactive experience. This is especially true with jewelry as many of them allow you to pick and choose certain parts of a jewelry piece, thus giving you the feeling of designing a custom piece of jewelry.

A once only brick and mortar store is now joining the rest of the web jewelry selling community:

"ZN Creative Arts, a Chicago based studio that offers jewelry, bookmarks and stationery products is set to open their new online shop on March 7th, 2006. The new website will feature not only a completely new look and new products, but will also allow customers to purchase their unique handcrafted designs directly online.

Wishing to include customers in the design process, ZN Creative Arts is leaving the choice of color combinations to ZN customers on select products such as the enamel flower necklace and the enamel stitch series necklaces. Customers will be able to select the color of the pendant as well as pick the cord color of their choice to complete the design. As most ZN products are made to order, the carefully handcrafted pieces will ship from the studio in approximately 2 weeks from the time the order is placed.

"We are very excited about all the possibilities the new website will bring. I believe it will pull us closer to our customers and the people that appreciate our designs," says Grace Wang-bishop, designer and owner of ZN Creative Arts. Indeed, www.zncreativearts.com visitors are encouraged to sign up for the ZN mailing list to be informed of up coming events and members-only promotions."

Read more from this company press release: ZN Creative Arts, Maker of Handcrafted Jewelry and Stationary Products, Launches New Website for Retail Sales