Thanks to ADJAB for this heads-up on a wacky and wild gemstone story.

Seems there's a turf war going on between Mattel's Barbie and MGA's Bratz dolls, and to help even the score and gather more little girls to their side, each company is adding a little extra bling, in the form of real gemstones to each.

From NY Post: Barbie and Bratz just can't seem to play nice.

The shin-kicking battle between the doll brands, owned respectively by Mattel and MGA Entertainment, is expected to get nastier this summer with the introduction of competing lines that have a common allure: real jewels.

Mattel said yesterday that it plans to introduce a new My Scene My Bling Bling doll in July that includes a "real gem ring" for $19.99.

The original line of Bling Bling dolls, available this spring, featured only faux jewels.

Meanwhile, MGA is preparing for its Aug. 1 launch of the Bratz Forever Diamondz collection. At $29.99, the dolls come with jewelry embedded with a real diamond chip.