New age folklore and gemstones have been popular since the 70s, perhaps before then if you really think about how long ago people started wearing gemstone jewelry and the historical lore that surrounds many stones.

This idea of gemstone powers is mixed with an Asian flair at Body Rocks Jewelry, the brainchild of two designers.

From a company press release: That gemstones have healing power is an age-old idea. Since the dawn of time man has held a mystical relationship to rocks and crystals found in nature. What is new is the idea of bringing the spiritual power of gemstones into the mainstream and world of high fashion. See http://www.getbodyrocks.com.

"We love fashion accessories and it occurred to us that we could combine fun and funky pieces that did double duty as energy sources and powerful healing tools. Everything I'd seen was either too cliché or too yoga inspired. There was nothing available for the fashion junkie with a spiritual side," said Deira Gerritsen, Founder and CEO of Body Rocks Jewelry.

The line features a wide variety of designs incorporating more than 50 gemstones that possess distinctive healing properties. The collection includes necklaces, rings, bracelets, earrings and belts in styles that range from the funky and chunky to decidedly feminine.

I don't think I buy into this concept as "new" to the fashion world. Heck, that's how I got involved in jewelry and designing jewelry in the first place. I used the "power" shtick myself back in the 80s and early 90s. None the less, they have some wonderful jewelry on their site.




Smoky quartz earrings




Peridot, aventurine, pink & white freshwater pearl earrings




Gold Spike Bracelets




Turquoise 8 String Necklace