Vogues Goes Video in a Big Way
Filed in archive Jewelry News by tammy on August 21, 2007
We are all familiar with the hard copy magazine, vogue
, but now, they have gone video in a big way, as in a big new web site full of shopping favs which have taken a clue from the traditional magazine we are all used too. Glossy as gone global a la the world wide web, and you can shop and not drop by flipping through web pages full of fashion merchandise at ShopVogueTV. I took a tour and was very happy to see that jewelry is finally in it's own department and not clumped together with other accessories in some kind of generic fashion. Check out these crystal earrings, for example, from Badgley Mischka.
And here are the details from a ShopVogueTV press release:
At 727 advertising pages, September Vogue sets the record as the most ad pages ever published in a monthly consumer magazine. This year, the 115-year old magazine surpasses its own previous records with a total of 840 pages, weighing 4 pounds, 9 ounces. Vogue Publishing Director Tom Florio says September Vogue generated an extraordinary amount of advertising due in part to the debut of ShopVogue.TV, the video online shopping and entertainment network. Premiering today August 21st, this broadband network will feature four channels of original programming: 60 Seconds to Chic, Behind the Lens, Trend Watch and The Collections. In an industry first, viewers will be able to shop these shows as they watch them.
Combining the best of ShopVogue.com with video entertainment, ShopVogue.TV is an immersive shopping destination with over 240 minutes of original programming and more than 1,500 products from a total of 170 brands. Viewers can make purchases as they look at over 500 ads, shop while they watch episodes of exclusive interviews and trade secrets, and share photographs of their own great finds and fashion inspirations by posting them on the site.
ShopVogue.TV debuts today, Tuesday, August 21st just as the coveted September Vogue arrives on newsstands and in mail boxes with the very best of fall fashion.
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