Watch Out for Juicy Couture
Filed in archive Watches by tammy on May 17, 2006
Juicy Couture may have been inspired by the laid-back Los Angeles lifestyle, but these days the nine-year-old brand is making a point of being on time.
Juicy, known for its velour and terry cloth tracksuits and, more recently, for its sportswear and accessories, is introducing a collection of fashion watches that start ticking at its showroom here today.
The watches are being produced under license by Movado Group Inc. and are the latest addition to Juicy's growing portfolio. Last year, the brand, which Liz Claiborne Inc. acquired in 2003, launched footwear under a license with Schwartz & Benjamin, sunglasses under a license with Safilo Group, and handbags and a designer apparel collection called Couture Couture that are made in-house. This year, Juicy also rolled out cold-weather accessories, including Cashmere
mufflers and leather driving gloves."I find a lot of young people anywhere from 16 to 25 don't wear watches," said Juicy's vice president and fashion director, Michelle Sanders, who oversaw the design of the collection in collaboration with Movado. "They're using their cell phones or the latest gadget to tell time. These watches are fun, colorful and have a youthful Juicy spirit, and give people who aren't versed in watches an entry into the vast watch world."
Hopefully, Sanders can turn things around and get the youngin's to start wearing watches again. At my "real" job, I have to say most kids not only don't wear a watch but seem to not understand how to read the clock on the wall! I'm sure they'll figure it out some day when they have a job where they have to punch in at a time clock.
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