Women Are Buying Jewelry
Filed in archive Jewelry News by tammy on March 11, 2006
From Women take greater role in jewelry purchases:
"Women are the single most influential consumer. Heard of the right-hand ring? Self-purchasing jewelry has become such a strong category, the diamond industry created an entire campaign around it.
Waiting for a man to buy that special piece of jewelry is a thing of the past. And here's why:
- 40 percent of households with assets over $600,000 are headed by women.
- Women control 80 percent of all consumer buying - two-thirds of this country's gross domestic
product. - Women are the new entrepreneurs - companies with at least 50 percent female ownership constitute 40 percent of all companies in this country.
- 49 percent of investors in the stock market are women, and half of all women own mutual funds.
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